In case you haven't noticed, the cannabis and hemp industries have acquired a new PR rep to focus on changing the perceived image of the stereotypical stoner: women.
According to the Green Entrepreneur, the number of women using cannabis nearly doubled in 2018. As women are turning to marijuana, the industry is turning to women. As the role of women in the industry increases, so does the number of products geared towards the ladies.
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While the cannabis industry has a history of being very male-centric, trends show change is on the horizon. Today, with the broad acceptance of CBD, the phrase, "the future is female" couldn't be more accurate. Data shows that women are buying more cannabis and hemp-based products than ever, and women are finding opportunities in the industry as well.
Speaking with Genifer Murray, a successful entrepreneur and leader in the industry, she brought up the statistics, "Women make up about 26% of leadership and executive roles in the cannabis industry. This is higher than the average number of women in executive and leadership positions across ALL industries NATIONWIDE, which is ONLY 23%. This is unacceptable, and we need to step up and make equality happen for future generations."
Murray should know, as a pioneer in the industry, she has an extensive history with cannabis, including being the President and Founder of CannLabs, one of the first cannabis testing labs in the U.S. As an industry advocate, she encourages women to embrace the opportunities presented by the new industry, both personally and professionally.
Murray believes that because of this growing segment of female cannabis and hemp consumers, the cannabis industry needs to embrace women as well. “The wellness market is $4.2 Trillion worldwide, and women make up 90% of the household healthcare decisions. CBD skin care, drinks, and supplements are part of the wellness market and have higher margins. Higher margins mean more revenue and more successful companies. Women are crucial to have in leadership and executive roles.”
She continued, urging the industry to do better, "We need to be conscious and spend money with women-owned and operated companies, and we need to hire women. I constantly hear 'we don’t get any female applicants' – the solution is simple: go recruit.
All too often, CBD infused edibles are sweet treats such as candies, chocolates, and gummies. However, one company in California is settling in on a new niche. Perrywinkles produces an entire line of savory snacks and goodies infused with CBD for the women who don't need or want all the extra sugar.
Buddha Teas offer the answer to supplementing with CBD in a delicious, yet low-calorie way. With four distinct blends including Chamomile, Matcha Green, Mint, and Turmeric & Ginger there is a flavor for everyone. (Don't worry, if you're not sure – opt for the CBD tea bundle with all four flavors.)
If your wife needs a break, send her to Recess. These fruit-flavored, health-packed sparkling waters contain just 25 calories and only 6 grams of organic cane sugar. Also, each beverage contains:
Lord Jones also puts together a unique CBD gift set this time of year. So, if you're looking for a delicious, as well as, elegant CBD gift for your gal, hurry because this gift set is only available until May 12th. This gift set includes Apricot Rose CBD Gumdrops, Chocolate Espresso CBD Chews, and a bottle of CBD-infused body lotion. An award-winning CBD producer, you can't go wrong with anything from Lord Jones.
Mary's Methods Skincare Collection from Mary's Nutritionals is the Cadillac of CBD topicals. The product line includes a full range of products for face and body which include full-spectrum hemp extract, healing minerals from the Dead Sea, and a peptide complex. Save yourself a little green and buy the entire collection.
The CBD Skincare Company offers CBD-infused shampoo and conditioner. Formulated with multiple ingredients to promote hair and scalp health these products directly target hair follicles and help improve microcirculation in the scalp. A natural blend of botanical extracts helps keep her hair beautiful and healthy.
The secret is out, women love CBD, and the industry is responding accordingly. Whether you're looking for a gift for mom, your best friend, or your wife, chances are good, she'll swoon over any of these CBD gifts.
For the best deals on cannabis products, head to the Leafbuyer deals page!
